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I am not sure that is right. Certainly, Internet 2.0 has provided for an instantaneous dialogue between writers and readers and that we are not satisfied any further with just the bare presentation of facts, arguments, propaganda and lies. And the very static "letters towards the editor," - that is certainly, the traditionalists' outdated try to stimulate audience participation - pales underneath the online world's "like" and "comment" buttons that provide most e-journal pieces nowadays. "Going viral" happens faster on the Internet compared to traditional media. The fact that most traditionalists have embraced the Internet to issue e-versions of these paper editions ensures that they do not want to be forgotten. To make matters worse to the old guard, the recent telephone bugging scandals in the traditionalists have never endeared them to readers. Traditional content providers are to sell advertizing - everyone knows that - so mass appeal is where their interests lie as well as the citizen journalists remain to pay for the niches. Therefore, you could argue, how comprehensive is traditional journalism if it is shaped with a powerful sponsor with vested interests?
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A lot of people which are relatively recent to Internet marketing usually get stuck somewhere along the way of figuring out the 'back end' technology. They're not sure what hosting is, or the best way to push the button. They have no idea what an FTP client is. They are scared to death about creating a landing page or website.
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